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Discuss why the engagement on Strava's Instagram and Twitter pages is so low. Why does consistency matter to a brand? Should Strava introduce greater consistency

Discuss why the engagement on Strava's Instagram and Twitter pages is so low. Why does consistency matter to a brand? Should Strava introduce greater consistency to its social media bios? Should Strava respond to negative comments online? If so

,

how should this happen across their different social media networks?

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