Discuss why this seems like a chicken and egg problem with investment depending on orders. How important is exclusivity on a licensing deal? Examine the intellectual property concerns for potential food brand owner customers regarding whether their competitors may get access to the product. It seems that firms like the product, but do not want to pay extra for it. How could this be ameliorated? You are a small business, you employ 50 people and you have a turnover of 4 million. Would you invest 100,000 pounds? Would you go to the bank and borrow 100,000?