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Discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are
Discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences of perceptions among the socio-economic classes in your country? Explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers
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