Discussion 2: Capturing Consumer Attention? Time for Silberman's Fitness Center. 899-9501 VIACOM Look at the billboard ad above and answer the following questions: 1) Do you think the billboard ad would be able to cut through the clutter and get attention? Why/Why Not? 2) Who is the likely target market (e.g., in terms of age and lifestyle)? 3) Thinking about the target market, how do you think that they would react to (or feel about) the ad? Would they interpret it as the marketer intended? 4) How else could the firm have used the billboard space to communicate an effective message that is designed to trigger a need to get fitter and healthier?