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Choose one of the following discussion posts to respond to. Aim for one to two paragraphs. Your response must be in your own wwords.

 

Choose one of the following discussion posts to respond to. Aim for one to two paragraphs. Your response must be in your own wwords. Any research to support your answer should be cited and properly referenced. If you copy from the internetiother sourcelanother classmate's post, that wil result in a zero at a mirimum and potenitially further academic penalties. Discussion Option #1 - Pick a public company and compare its balance sheet amount of equity with its market capitaization. Why is there a difference? How does this relate to the balanced scorecard and the different metrics it evaluates? Discussion Option #2- What are some the positive and negative behaviours that performance metrics can encourage? How can some balanced scorecard metrics be gmed or manipulated? What options are there to limit/mitigate this? Discussion Option 3-Should a marketing department be a revenue centre, cost centre, or profit centre in its treatment? Make a case for each one. What does this indicate about the nature of responsibility centres? Discussion Option 84-Post about the big issues that Mountain City Transit is facing and/or a balanced scorecard that can help measure performance. Justify why elements were chosen in each of the four perspectives

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