Discussion 5: Exemplars of CSR - Discussion

From MARKETING 766

Look online or search business articles and magazines to find examples of companies that lead their industry in regard to ethical behavior and social responsibility. Post the information that you have found about the company -- A link to an article or a webpage or an uploaded pdf would be nice. So that we can learn by example from firms that behave ethically and what the positive outcomes are from their choices. Were there any situations where it was difficult or caused short-term setbacks for the company's ethical behavior?