Discussion Board 7 will take us to the 'Place' component of the Marketing Mix and the role it plays in the marketing process. A good logistics network and system can provide a competitive advantage over competitors. Managed properly it can be a mechanism to help customers improve their customer experience and overall satisfaction. A great Logistics system when operating properly is nearly 'invisible' and is only visible when there is a problem.

Your company and their products are shipped and delivered to customers through a variety of possible mechanisms. Your company could manage the transportation, or use a third party. In many cases it is the customer that drives the shipping schedule for their vendors. Your task is to find out how your organization is currently getting their products to their customers.

Within the discussion board thread structure your initial post as follows;

1. Company Name: M street baking company ( https://www.mstreetbaking.com/

2. Company location(s): Howell, MI; Auburn Hills, MI; Novi, MI

3. Identify the parties involved in your company's 'Value Delivery Network'. Note that some of these you have identified (customers, etc.)

4. Is your customer servicing their customers directly? Identify if your customer utilizes a 'Direct Marketing Channel' or an 'Indirect Marketing Channel' and provide details.

5. If your product has packaging, identify how the packaging is used to support easy handling and transportation. If your product is shipped 'whole', identify what type of equipment is used to transport it.

Make sure to use and bold at least 1 marketing term from your reading. (target audience, strategic planning, value delivery network, etc. And in other relevant marketing terms) Philip Kotler & Gary M. Armstrong. (2021), Principles of Marketing, 18th Edition, New York, NY: Pearson

Include at least 1 reference and citation where content is used.

References:

Philip Kotler & Gary M. Armstrong. (2021), Principles of Marketing, 18th Edition, New York, NY: Pearson

M Street Baking Co. (2022). Retrieved 30 October 2022, from https://www.mstreetbaking.com/