Discussion Board: Imperfect Competition 4 4 unread replies. 4 4 replies. Watch the following clip from the movie Air: Open Link: Air Excerpt Links to an external site. to see how the creators of the Air Jordan shoe were able to distinguish the shoe from the other basketball shoes on the market. Comment on how companies you purchase items from distinguish their products from the other producers in the marketplace. Be specific, and use economics. Do they utilize price? Advertisement? Connection to a higher purpose