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Discussion: Colgate Palmolive, Walmart and 3 M are examples of companies that have used logistics to redefine the competitive rules and customer expectations. Pick one
Discussion: Colgate Palmolive, Walmart and M are examples of companies that have used logistics to redefine the competitive rulesand customer expectations. Pick one of these companies and perform an Internet search to examine how it has used logistics to develop unique business models and achieve a competitive advantage. Specifically, assess how your chosen company has used logistics to design and execute unique valueadded workflows to meet customer needs.
Now share your top takeaways regarding what these logistics capabilities are, how they were built, and why they are so effective. Discuss the following:
Why has it been hard for other companies to benchmark and bring these capabilities to the market?
How could you turn your takeaways into action to help your company improve its workflow and valuecreation capabilities?
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