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Discussion question 1. Automobile manufacturer Chrysler teamed with J.D. Power and Associates to develop an innovate set of descriptive analytics models to support its pricing
Discussion question 1. Automobile manufacturer Chrysler teamed with J.D. Power and Associates to develop an innovate set of descriptive analytics models to support its pricing decisions for automobiles and analyze the market segmentation. These models help Chrysler to better understand the ramifications of proposed pricing structures (a combination of manufacturer's suggested retail price, interest rate offers, and refunds) as well as build customer segmentation, as a result, to improve its pricing decisions, and customize the marketing to various customer's needs. The models have generated an estimated annual savings of $500 million. In light with the above description, 1) explain which descriptive analytics can be used by Chrysler to help achieve this target? Justify your
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