1. Discussion Question:

Assuming you are establishing and operating a restaurant in your local community. What market segment do you intend to serve? What needs do these customers have that you could satisfy with your restaurant? How would you satisfy those needs?

1. Discussion Question:

What unethical practices might occur when a firm restructures? Do you believe that ethical managers are unaffected by the managerial motives to diversify discussed in this chapter? If so,

why?

NOTE: Separate references for both the questions