Discussion Question: Here's the situation, a software product company in pain, needs to reinvent itself, if you will, a turnaround situation. A company that needs (1) agile customer lifecycle expertise and (2) a deep understanding of Rule #3 in The Data Detective. That would be you! All you know or will ever know are the following conditions: Underperformance when compared to competitive companies Negative margins Overreliance on a single product You are told by the strategy consultants that brought you into this situation that ... The focus needs to be on improving performance not just costs You need to create opportunity and possibility and attack inefficiencies and waste Be sensitive to address behavior and people capabilities so that the organization ends up stronger and more agile than before And finally, this should not be a cookie-cutter exercise. This turnaround should be a galvanizing moment, one where the turnaround agenda is the company's agenda. Final instruction, best get moving, you have a week to come up with a turnaround plan