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Discussion Question: No specified length for this video. Choose one of your favorite brands and discuss in detail: 1. the segmentation criteria/types the company uses

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Discussion Question: No specified length for this video. Choose one of your favorite brands and discuss in detail: 1. the segmentation criteria/types the company uses (ex. demographic, psychographic, behavioral, etc.) 2. the targeting strategy it is pursuing (undifferentiated? differentiated? niche?) 3. the position the brand tries to occupy in consumer's mind relative to competition

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