Discussion Questions: 1. Based on what you have read in the case, outline a rudimentary SWOT analysis for Cirque du Soleil. 2. List and describe three keys to Cirque du Soleil's competitive advantage. 3. Explain how Cirque du Soleil implements, evaluates, and controls the elements of its marketing plan? Quiz Questions: True/False 1. Cirque du Soleil has created a sustainable competitive advantage. a. True b. False