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Discussion Questions: 1. Why has Apple been so successful? What do you attribute it to? 2. What would Apple be without Steve Jobs? 3. What

Discussion Questions:
1. Why has Apple been so successful? What do you attribute it to?
2. What would Apple be without Steve Jobs?
3. What is innovation? Why is innovation so difficult? Where
does innovation fit into a companys success?
4. Can innovation at Apple be imitated? If so, how? If no,
why not?
5. How do the practices of design thinking and
experimentation relate to one another?

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