Discussion Questions 1.What were the key factors behind Netflixs success in the first era (19972006); second era (20072012); and, third era (2013present)?

2.Use VRIO analysis to identify the capabilities that contributed to Netflixs sustainable competitive advantage.

3.How did all three elements of dynamic capabilities theory (sensing, seizing, and reconfiguration) contribute to the success of Netflix Originals and the companys global success?

4.Contrast the applicability of Teeces (1997, 2007) dynamic capabilities framework with Porters (1980, 1996) competitive strategy in explaining Netflixs success.