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Answer the following questions. A. For each product, explain which of McGuire's motives would be most useful in developing a promotional campaign and then
Answer the following questions. A. For each product, explain which of McGuire's motives would be most useful in developing a promotional campaign and then explain why. Justify your answer. 1. Cadillac CTS 2. Precision Cuts (hair salon chain) 3. iPhone cell phones 4. Just for Men hair coloring 5. Twitter 6. Habitat for Humanity B. Make a research about the comparison and contrast of the JIT used by the Toyota and the Hondo Motors. Sub: Consumer Behavior DISCUSSION QUESTIONS: (30 POINTS) Which of McGuire's motives would be useful in developing a promotional campaign for the following? Why? 2. Precision Cuts (hair salon chain) 3. iPhone cell phones 1. Cadillac CTS 1. 2. 3. 4. 5. 6. CTS-V SEDAN REVIE 4. Just for Men hair coloring HOW OR VEN Answer: ENKEN KEN MEN MIN MIN Available in different Shades 329-606! PRECISION HAIR CUTTERS 5. Twitter twittery 2000 6. Habitat for Humanity Habitat for Humanity
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A McGuires Motives for Promotional Campaigns 1 Cadillac CTS Need for Achievement The CTS targets consumers seeking status and success Ads could depict highachieving individuals navigating challenging ...Get Instant Access to Expert-Tailored Solutions
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