DISCUSSION QUESTIONS

CS $12-1$ Using the $4$A$$s$$ framework in Figure $12\mathrm{.}1,$ analyze

the considerations that went into the development of

the Gillette Guard razor for the Indian market. CS $12-2$ Are companies targeting the bottom of the pyramid

taking advantage of vulnerable consumers with

limited resources?

CS $12-3$ More than half of U$.$S$.$ workers earn less than

$$30,000$ a year, barely above the poverty line for

a family of five. What would you recommend to a

company looking to target bottom of the pyramid

consumers in the United States?