Discussion Questions CS 11-1 How comfortable should consumers be in letting the reviews of others influence where and how they travel? What are the pros and cons? CS 11-2 What steps do you recommend a hotel take when dealing with a negative online review? Try to find one example of a hotel that has done a good job of responding to a negative review. CS 11-3 Review the concept of the wisdom of crowds discussed in this chapter. How does this perspective apply to Travelocity hotel reviews? Which do you trust more: the reviews of fellow travelers or the opinions of travel "experts"? Explain your choice