DISCUSSION QUESTIONS

i Restate $221$BC$\text{'}$s marketing objectives using the SMART characteristics for objective$-$setting.

$2$ Audit GT$\text{'}$s Living Foods social media presence and compare it to $221BC.$

$3$ Identify ideas for other experience strategies $221BC$ could use in its social media strategy? How would you execute the experience strategies you identify?

$4.$ GT$\text{'}$s Living Foods relies heavily on UGC campaigns that invite user$-$generated content and reward participation with a contest or philanthropic donations. Critique this approach. What would you suggest GT$\text{'}$s Living Foods do differently?