Discussion Questions: Why are financial ratios important in evaluating the performance of Primark? What are the limitations of financial ratios in evaluating the performance of Primark? How can managers address the limitations of financial ratios when evaluating company financial performance? 4. Reflection - the students also should include a paragraph in the initial response in their own words reflecting on specifically what they learned from the assignment and how they think they could apply what they learned in the workplace or in everyday life