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Discussion Topic: What's in the Mix? What is a marketing mix? Is market research essential? Why or why not? Explain how market research can help
Discussion Topic: What's in the Mix?
- What is a marketing mix?
- Is market research essential? Why or why not?
- Explain how market research can help develop a marketing mix.
- Explore and share recent examples. Cite your sources.
- Word count: 250 Minimum
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
