Disney entered the video streaming industry on 11/12/2019. This is a highly competitive space with well-known competitors that are going to fight to maintain their market share. This was a decision that was years in the making.

1) Perform a SWOT analysis from the point of view of Disney prior to them entering this industry.

2) Complete thorough Five Forces analysis on the video streaming industry.

3) During class we discussed how some industries have much higher profit margins than others and how the Five Forces framework can help identify the factors that are impacting this profitability potential. Based on your Five Forces analysis above, discuss Disney's position within its industry and whether you would expect high, medium, or low levels of profitability.