Disney Entertainment recently reported sector income from operations, revenue, and invested assets as follows:

• Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!, and Disney.com
• Parks and Resorts: Disney World Resort, Disneyland, Disney Cruise Line, and other resort properties
• Studio Entertainment: Disney Entertainment, which releases films by Pixar Animation Studios, Marvel Studios, Disney/Lucasfilm, and Touchstone Pictures
• Consumer Products: Character merchandising, Disney stores, books, and magazines

Disney recently reported sector income from operations, revenue, and invested assets (in millions) as follows:

	Income from Operations		Revenue		Invested Assets
Media Networks	$165,362		$557,400		$929,000
Parks and Resorts	81,152		443,800		634,000
Studio Entertainment	4,965		264,800		331,000
Consumer Products	137,750		522,000		290,000

a. Use the DuPont formula to determine the rate of return on investment for the four Disney Entertainment sectors. Round Profit Margin, ROI to one decimal place and Investment Turnover to two decimal places.

	Profit Margin	Investment Turnover	ROI
Media Networks	_____________%	_____________	_____________%
Parks and Resorts	_____________%	_____________	_____________%
Studio Entertainment	_____________%	_____________	_____________%
Consumer Products	_____________%	_____________	_____________%

b. How do the four sectors differ in their profit margin, investment turnover, and return on investment?

Media Networks OR Parks and Resorts OR Studio Entertainment OR Consumer Products has the highest profit margin, while Media Networks OR Parks and Resorts OR Studio Entertainment OR Consumer Products has the lowest profit margin. Media Networks OR Parks and Resorts OR Studio Entertainment OR Consumer Products has the highest return on investment, while Media Networks OR Parks and Resorts OR Studio Entertainment OR Consumer Products has the lowest return on investment.