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Disney's new CEOaskedGabriel to head up the new Disney+ streaming media brand. TheCEO wantsGabriel to createa report whichanalyzes future marketing of the new Disney+ brand.
Disney's new CEOaskedGabriel to head up the new Disney+ streaming media brand. TheCEO wantsGabriel to createa report whichanalyzes future marketing of the new Disney+ brand. You are on Gabriel's team and he called a series of meetings to brainstorm thethree items:
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- How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace?
- How can it expect to change and grow with their customers over time?
- Can Disney+ be a loss leader to get more customers into its other monetization channels?
Please provide resources for your fidnings
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