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Distinguish between marketing research and market research. Why is it important to understand the difference? Discuss the difference between primary and secondary research.
Distinguish between marketing research and market research. Why is it important to understand the difference? Discuss the difference between primary and secondary research.
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The distinction between marketing research and market research lies in their scopes and objectives within the broader field of business research Understanding this difference is crucial as it helps de...
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
