Question
Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Describe the different market-segmenting strategies companies pursue and why.
Distinguish between targeted marketing and mass marketing and explain what led to the rise of each.
Describe the different market-segmenting strategies companies pursue and why.
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
