Question
Distinguish clearly between marketing strategy and a marketing mix. Provide at least 2 examples of real life companies each for marketing strategy and marketing mix.
Distinguish clearly between marketing strategy and a marketing mix. Provide at least 2 examples of real life companies each for marketing strategy and marketing mix. Also explain how target marketing is different from mass marketing. How does target marketing applies to marketing strategy and marketing mix. Provide lots of examples.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
