Question
Distribution channels are important to firms. They create convenience for the consumers and may support the manufacturer in other marketing activities. (a) Explain contractual VMS.
Distribution channels are important to firms. They create convenience for the consumers and may support the manufacturer in other marketing activities. (a) Explain contractual VMS. (b) Identify and describe any FOUR (4) functions performed by marketing intermediaries. (c) Identify and explain the TWO (2) types of conflicts faced within distribution channels.
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
