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Distribution Channels Distribution Channels as a Competitive Advantage In recent years, distribution channels (sometimes called marketing channels) have been getting more attention in marketing as
Distribution Channels Distribution Channels as a Competitive Advantage In recent years, distribution channels (sometimes called "marketing channels") have been getting more attention in marketing as an opportunity for a company to gain a strategic advantage over the competition. Why is this so? In other words, how does the company gain that competitive advantage? Apple's Supply Chain Secret (see article in Evernote Class Notebook) Discuss how Apple's supply chain strategy fits into their overall strategy. Costco Do some independent research on this retailer. What is unique about Costco's channel management process? As always, when posting your answer, remember to first copy/paste the question in bold.
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