Question
Distribution issues vary across geographies, especially international boundaries. What should a U.S. company consider regarding its location and supply chain when attempting to replicate its
Distribution issues vary across geographies, especially international boundaries. What should a U.S. company consider regarding its location and supply chain when attempting to replicate its success in a European Union country overseas? How would your answer differ if the target location were in India instead of Europe?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
