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DISTRIBUTION MANAGEMENT Discussion and Identification. 1. Why is it necessary to consider the steps in channel planning process? 2. Explain the factors that influence the

DISTRIBUTION MANAGEMENT Discussion and Identification. 1. Why is it necessary to consider the steps in channel planning process? 2. Explain the factors that influence the choice and organization of channels? 3. How do some of the methods used to control channel members affect the activities of channel management? 4. What is the first factor that influences the choice and organization of channels? Explain. 5. Give examples of expectational differences. 6. What are the classification of channel conflict? 7. How do the three essential steps in channel organizing help in the attainment of organizational goals and objectives? Explain and give example.

8. What are the methods used to control channel members? Give example. 9. Why is POP (Point of Purchase) is the example of perpetual differences? 10. What is the first step in managing channel conflicts? Explain and give example. 11. Describe perceptual differences. 12. Discuss channel conflict. 13. Explain the seven steps of the channel planning process? ct the nels? 14. Explain how channel conflict helps the organization solve their problems. Cite examples.

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