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Distribution Strategy of Dunkin': Description of strategy - must include, but is not limited to: 1) Direct vs. indirect distribution 2) Types of channels used
Distribution Strategy of Dunkin':
Description of strategy - must include, but is not limited to:
1) Direct vs. indirect distribution
2) Types of channels used (type of wholesalers, retailers, if indirect)
3) Current or potential channel conflict
4) Type of channel system (traditional or type of vertical marketing system).Is a channel captain present?
5) Intensity of distribution - is it appropriate for this product classification?)
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