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Diversified Products, Inc., has recently acquired a small publishing company that offers three books for salea cookbook, a travel guide, and a handy speller. Each

Diversified Products, Inc., has recently acquired a small publishing company that offers three books for salea cookbook, a travel guide, and a handy speller. Each book sells for $13. The publishing companys most recent monthly income statement is given below:

Product Line

Total Company Cookbook Travel Guide Handy Speller
Sales $ 315,000 $ 96,000 $ 156,000 $ 63,000
Expenses:
Printing costs 105,000 30,000 63,300 11,700
Advertising 39,000 13,800 21,000 4,200
General sales 18,900 5,760 9,360 3,780
Salaries 36,000 21,000 9,300 5,700
Equipment depreciation 6,600 2,200 2,200 2,200
Sales commissions 31,500 9,600 15,600 6,300
General administration 42,900 14,300 14,300 14,300
Warehouse rent 12,600 3,840 6,240 2,520
Depreciationoffice facilities 3,900 1,300 1,300 1,300
Total expenses 296,400 101,800 142,600 52,000
Net operating income (loss) $ 18,600 $ (5,800) $ 13,400 $ 11,000

The following additional information is available about the company:
a.

Only printing costs and sales commissions are variable; all other costs are fixed. The printing costs (which include materials, labor, and variable overhead) are traceable to the three product lines as shown in the statement above. Sales commissions are 10% of sales for any product.

b.

The same equipment is used to produce all three books, so the equipment depreciation cost has been allocated equally among the three product lines. An analysis of the companys activities indicates that the equipment is used 30% of the time to produce cookbooks, 50% of the time to produce travel guides, and 20% of the time to produce handy spellers.

c.

The warehouse is used to store finished units of product, so the rental cost has been allocated to the product lines on the basis of sales dollars. The warehouse rental cost is $3 per square foot per year. The warehouse contains 50,400 square feet of space, of which 7,800 square feet is used by the cookbook line, 24,600 square feet by the travel guide line, and 18,000 square feet by the handy speller line.

d.

The general sales cost above includes the salary of the sales manager and other sales costs not traceable to any specific product line. This cost has been allocated to the product lines on the basis of sales dollars.

e.

The general administration cost and depreciation of office facilities both relate to administration of the company as a whole. These costs have been allocated equally to the three product lines.

f. All other costs are traceable to the three product lines in the amounts shown on the statement above.

The management of Diversified Products, Inc., is anxious to improve the publishing company's 6% return on sales.

Required:
1.

Prepare a new contribution format segmented income statement for the month. Adjust allocations of equipment depreciation and of warehouse rent as indicated by the additional information provided.

image text in transcribed

Travel Total Cook-Book Guide Handy Speller Company Variable expenses: Total variable expenses Traceable foxed expenses: Total traceable fixed expenses Common fixed expenses Total common fixed expenses 2. After seeing the income statement in the main body of the problem, management has decided to eliminate the cookbook because it is not returning a profit and to focus all available resources on promoting the travel guide. a. Based on the statement you have prepared, do you agree with the decision to eliminate the cookbook? O Yes O No b-1. Compute the contribution margin ratio for each product. (Round your answers to the nearest whole percent.) Cook-Book Travel Guide Handy Speller Contribution margin ratio 96

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