Diversified Products, Inc., has recently acquired a small publishing company that offers three books for salea cookbook, a travel guide, and a handy speller. Each book sells for $12. The publishing companys most recent monthly income statement is given below:

			Product Line
	Total Company			Cookbook			Travel Guide			Handy Speller
Sales	$	355,000		$	125,000		$	168,000		$	62,000
Expenses:
Printing costs		118,000			43,000			66,000			9,000
Advertising		38,000			19,100			17,500			1,400
General sales		21,300			7,500			10,080			3,720
Salaries		33,000			18,000			10,600			4,400
Equipment depreciation		10,500			3,500			3,500			3,500
Sales commissions		35,500			12,500			16,800			6,200
General administration		46,800			15,600			15,600			15,600
Warehouse rent		14,200			5,000			6,720			2,480
Depreciationoffice facilities		7,800			2,600			2,600			2,600
Total expenses		325,100			126,800			149,400			48,900
Net operating income (loss)	$	29,900		$	(1,800)		$	18,600		$	13,100

The following additional information is available about the company:

a.	Only printing costs and sales commissions are variable; all other costs are fixed. The printing costs (which include materials, labor, and variable overhead) are traceable to the three product lines as shown in the statement above. Sales commissions are 10% of sales for any product.
b.	The same equipment is used to produce all three books, so the equipment depreciation cost has been allocated equally among the three product lines. An analysis of the companys activities indicates that the equipment is used 20% of the time to produce cookbooks, 45% of the time to produce travel guides, and 35% of the time to produce handy spellers.
c.	The warehouse is used to store finished units of product, so the rental cost has been allocated to the product lines on the basis of sales dollars. The warehouse rental cost is $3 per square foot per year. The warehouse contains 56,800 square feet of space, of which 10,400 square feet is used by the cookbook line, 27,200 square feet by the travel guide line, and 19,200 square feet by the handy speller line.
d.	The general sales cost above includes the salary of the sales manager and other sales costs not traceable to any specific product line. This cost has been allocated to the product lines on the basis of sales dollars.
e.	The general administration cost and depreciation of office facilities both relate to administration of the company as a whole. These costs have been allocated equally to the three product lines.
f.	All other costs are traceable to the three product lines in the amounts shown on the statement above.

The management of Diversified Products, Inc., is anxious to improve the publishing company's 4% return on sales.

Required:

1.

Prepare a new contribution format segmented income statement for the month. Adjust allocations of equipment depreciation and of warehouse rent as indicated by the additional information provided.

	Total Company	Cook-Book	Travel Guide	Handy Speller
Variable expenses:
Total variable expenses
Traceable fixed expenses:
Total traceable fixed expenses
Common fixed expenses:
Total common fixed expenses

2.	After seeing the income statement in the main body of the problem, management has decided to eliminate the cookbook because it is not returning a profit, and to focus all available resources on promoting the travel guide.

a.

Based on the statement you have prepared, do you agree with the decision to eliminate the cookbook?

Yes

No

b-1.

Compute the contribution margin ratio for each product. (Round your answers to the nearest whole percent.)

	Cook-Book		Travel Guide		Handy Speller
Contribution margin ratio		%		%		%

b-2.	Based on the statement you have prepared, do you agree with the decision to focus all available resources on promoting the travel guide? Yes No