Question
Diversity Ltd. produces and sells a product called Star. The company is currently selling 9,560 units of the product which represent 143,400. Total fixed costs
Diversity Ltd. produces and sells a product called Star. The company is currently selling 9,560 units of the product which represent 143,400. Total fixed costs equal 66,920 and total contribution equals 66,920.
Required:
a) Considering this information, is Diversity Ltd. selling a profitable amount of its product Star and which would be your advice for the company? Which is the price per unit at which Diversity Ltd. is selling its product? Explain your answer in detail.
b) Consider that, after an increase in the market demand of product Star, Diversity Ltd. sells 25% more units of product Star. In this new situation, is Diversity Ltd. selling a profitable amount of its product Star? Explain your answer in detail.
c) Draw a graph related to your previous answers in a) and b). Consider the information from the graph, which would be the financial situation of Diversity Ltd. if sales decrease in more than 25%?
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