Question
Division W is one segment of Adelphi Corporation. For 2019, Division W reported operating income of $220,000 with an average investment in operating assets of
Division W is one segment of Adelphi Corporation.
For 2019, Division W reported operating income of $220,000 with an average investment in operating assets of $800,000. The division expects this level of performance to continue for 2020.
The company borrows money at 12% annual interest rate and desires a rate of return that is at least equal to that interest cost.
The senior management of Adelphi Corporation has asked Division W to consider investing new average operating assets of $1,000,000 in adding a new product/service line that would result in the following revenues and costs:
Revenue | $920,000 |
Variable expenses | $310,000 |
Fixed expenses | $420,000 |
Based on the above information, answer the following questions: [Note, ROI = Operating Income Average Operating Assets]
- Compute the Return On Investment for Division W without the new product line.
- Compute the Return On Investment that would be generated solely by the new product line.
- Compute the Return On Investment for Division W, with the new product line included.
- ls the manager of Division W likely to add the new product line given the company's use of ROI as a performance measure? Why or why not? Explain briefly but completely.
- What should the company do to make the new product line acceptable to Division W?
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