Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern U.S. The owners would like to estimate weekly gross revenue as a function of advertising expenditures. Data for a sample of eight markets for a recent week follow.

Weekly Gross Television Advertising Newspaper Advertising Market Revenue ($100s) ($100s) ($100s) Mobile 101.3 4.9 1.4 Shreveport 52.9 3.1 3.2 Jackson 75.8 4.2 1.5 Birmingham 127.2 4.5 4.3 Little Rock 137.8 3.6 4.0 Biloxi 102.4 3.5 2.3 New Orleans 236.8 5.0 8.4 Baton Rouge 220.6 6.8 5.9