DMA 2010: The Art of Listening in Social Media Marketing

Duration: (5:39)

What is Social Media Listening and Why is it Important?

Duration: (4:25)

Read the "Eight Stagesof Effective Listening" and then respond to the following questions.

What does it mean to "listen" to social media?

What are some strategies that marketers use to listen to social media channels?

How do marketers use this information in a social media strategy?

What are the advantages and disadvantages forbrands participating in social media?

What is your experience with marketing in social media? Give an example of at least two platforms and how you interact with the companies that advertise to you through them.