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Do a Brand Internal and External Analysis: positioning, values, voice, culture, public perceptions, marketing communications, etc. Include your own interpretations of the brand and its

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Do a Brand Internal and External Analysis: positioning, values, voice, culture, public perceptions, marketing communications, etc. Include your own interpretations of the brand and its elements, such as logos, taglines, mascots, etc. for the Yahoo company

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The Foundations Of Information Systems Research And Practice

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