Do a Dupont Profitability Analysis for the trends in ROE and ROA (by evaluating trends and industry comparisons in the NPM, GPM, and OPM and EM) and the trends in asset utilization (AU), fixed asset turnover (FAT), and days inventory, and days accounts receivable. Evaluate why the firms ROE and ROA went down in 2018, and why they went up in the forecast for 2019 based on these specific factors. Also, explain why the industry ROE and ROA are lower than the industry average based on these specific factors.

Summarize the strengths & weaknesses for Green Grocers based on your industry comparisons and trend analyses.

	2019	Cash Flow Liquidity	2018	2017	Industry
CFO/Sales	4.99%	CFO/Sales	4.29%	4.10%	4.00%
GrowthSales	9%	Growth Rate Sales	9.01%	4.00%	3.54%
Days Inv.	61.38	Days Inventory	61.38	62.55	60.00
Days AR	2.31	Days AR	2.31	1.94	5.93
OperCycleDays	63.68	Operating Cycle Days	63.68	64.49	65.93
Days AP&AL	46.92	Days Accts Pay. & Accr. Liabs.	46.92	48.22	45.00
CashConv.Days	16.76	Cash to Cash Conversion Days	16.76	16.28	20.93
Profitabilty Ratios Below
Scroll down to see them below for the Dupont Analysis
	2019	Profitability	2018	2017	Industry
ROE	10.23%	Return on Equity (ROE)	5.15%	9.05%	16.36%
ROA	4.65%	Return on Assets (ROA)	2.30%	4.06%	5.47%
NPM	1.75%	Net Profit Margin (NPM)	0.90%	1.63%	1.78%
GPM	27.61%	Gross Profit Margin (GPM)	27.61%	28.60%	22.52%
OPM	3.36%	Operating Profit Margin (OPM)	2.15%	3.54%	2.78%
AU	2.65	Asset Utilization (AU)	2.56	2.50	3.07
FAT	3.11	Fixed Asset Turnover (FAT)	2.85	2.68	4.00
EM	2.20	Equity Multiplier (EM)	2.24	2.23	2.99