Do not give lists or definitions. Explain, describe and provide excellent examples.

1. What is IMC (not a definition, a description) and why is its use important?
2. How is price related to the other elements of the marketing mix?
3. Explain how price can be used to accomplish company objectives?
4. Explain the various pricing strategies and tactics and provide examples of when each should be used.
5. Explain how what you learned in this class can be used in your current or future career.