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Do not give lists or definitions. Explain, describe and provide excellent examples of each What are needs and wants and what is the difference between

Do not give lists or definitions. Explain, describe and provide excellent examples of each

  1. What are needs and wants and what is the difference between the two? Why does this matter to a marketer?
  2. Who in a company is a marketer? Support your answer.
  3. What is a supply chain and how does it create value for customers?
  4. Explain the communications process and why it is important for marketers to understand each of its component parts.
  5. What is promotion as it relates to marketing?
  6. Describe how the strengths and weakness of each element of the promotion mix may affect the promotional strategy employed by a firm.
  7. What does target marketing have to do with promotional strategy?
  8. Explain how promotion is related to the other elements of the marketing mix.

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