DO NOT USE ANY AI Objective: Examine the key factors contributing to the different performance levels of two competing firms in the same industry. Instructions: 1. Selection and Overview of Rival Firms: Choose a pair of rival firms in an industry of interest. Provide a concise overview of their market positions and main offerings. 2. Focused Research: Research each firm's strategy and market performance, using recent and relevant sources such as company reports, market analysis, and credible news articles. Compare their performance, focusing on metrics like market share and profitability. Use data to support your analysis. 3. Success Factors Identification: Determine the main factors contributing to the differing performance levels. Consider elements like leadership, operational efficiency, and innovation. 4. Strategic Recommendations: Suggest what the underperforming company could learn from its rival. Discuss implications for the industry and competitive advantage. Response Format: Compile findings into a concise report. Use visual aids like charts for effective performance comparison. Cite all sources in a standard academic format