DO NOT USE ANY AI Objective: This assignment is designed to enhance your understanding of the complexities and strategic considerations involved in entering foreign markets. By focusing on a company (Disney), you will analyze the potential benefits and challenges of international expansion, and propose a strategic plan for entering a new foreign market. Instructions: 1. Market Selection and Rationale Market Identification: Select a foreign market that Disney is not currently operating in but could potentially enter. Provide a brief overview of the market, including economic, political, and cultural factors that make it attractive for international expansion. Entry Rationale: Discuss why entering this particular market could be beneficial for Disney. Consider factors such as market size, growth potential, competitive landscape, and alignment with the company's strengths and strategic goals. 2. Market Entry Strategy Entry Mode: Evaluate different market entry strategies (e.g., exporting, franchising, joint ventures, wholly-owned subsidiaries) and recommend the most suitable one for your chosen market and Disney. Justify your choice based on the market's characteristics and Disney's capabilities and objectives. Challenges and Solutions: Identify key challenges Disney may face when entering this market (e.g., regulatory barriers, cultural differences, local competition) and propose solutions or strategies to overcome these challenges. 3. Strategic Implementation Plan Outline a high-level strategic plan for entering the foreign market, including initial steps, resource allocation, timeline, and critical milestones. Highlight how Disney should adapt its marketing, operations, and product or service offerings to suit the new market environment. 4. Potential Impact and Evaluation Discuss the potential impact of market entry on Disney's overall strategy and performance. Suggest key performance indicators (KPIs) and metrics to evaluate the success of the market entry strategy over time. Response Format Compile your analysis into a concise proposal that addresses the points above, providing a clear strategy for international market entry. Use clear headings for each section and incorporate relevant strategic theories, models, and examples to support your analysis. Include in-text citations and a reference list for data and sources used