Question
Do sequential RFM and independent RFM approaches generally yield the same index for any given customer? What are the pros and cons of the two
Do sequential RFM and independent RFM approaches generally yield the same index for any given customer? What are the pros and cons of the two approaches (from a statistical as well as logical perspective) and why?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
