Question
Do some research on the marketing strategy of Walmart. Evaluate the company's marketing mix. Discuss the target market and competitive advantage of the company. Then,
Do some research on the marketing strategy of Walmart. Evaluate the company's marketing mix.
Discuss the target market and competitive advantage of the company. Then, describe AND an evaluate the marketing strategy in each of four areas:
- Product strategy
- Pricing strategy
- Place (distribution) strategy
- Promotion strategy
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
