Do the external market scan of the clothing brand GUESS in Canada.

Select CREST external forces excluding competition to evaluate, discuss and explain.

For the CREST external force, explain at least 3 important things you learned about that factor as it relates to GUESS clothing company and the future of the market in which it operates, and the impact to GUESS clothing company going forward. What does it mean for a GUESS clothing company as they consider marketing plans, current product offerings, new product offerings, customer targets, sales strategies, etc.?