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Do the following questions define the issue? Why or why not? What is your favourite brand of toothpaste? How often do you go on a
Do the following questions define the issue? Why or why not?
- What is your favourite brand of toothpaste?
- How often do you go on a vacation?
- Do you consume orange juice?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
