Do they know you exist? Are they encouraged to purchase? It is time to construct your promotional campaign for your product. The old adage "build it and they will come" no longer holds true for most products including yours. So, now it is time to decide how you will tell your target market that your product exists. It is now time to develop an Integrated Marketing Communication plan. This will include developing mock-ups of the items you will be using to promote your product. Your plan must include the following items with two deliverables for each:

At least one social media component

At least one outdoor media component

At least one print media component

At least one additional promotional tool of your team's choice

All of these must be well designed and created. They should be to the point that you could walk out and use/implement them. That level of professionalism and completeness is expected. This includes providing all copy/materials/mock-ups for each deliverable.

For EACH of the above items you must discuss the following:

Target Audience

Key points integrated into each message

Appeal used in the message

Purpose/reason for the message format used